Roko Vehicles
Brand Strategy & Identity
Partnered with Roko's co-founders to shape a bold brand strategy and design a strong, cohesive identity system that embodies their rugged spirit and uncompromising quality.
✺ Creative Director
Independent
Brand Strategy
Messaging
Brand Identity
UX / UI
Illustration
Motion
2019
Build. Dream. Explore.
Roko Vehicles offers the highest quality overland build services for your Toyota platform. We aligned that as the foundation for our brand strategy and created a visual language that tendered the line between rugged outdoor adventure and engineering precision.
The brand mark leverages the negative space of a mountain, which communicates Roko's pioneering spirit and the elevation in quality customers can expect from their services.
A lot of the vibe has an old, weathered patina to it and works extremely well, contrasting the hyper detailed photography paired with it.
When a project needs to make big moves and scale wide, I like to call in dream teams to take it to the next level.
Brand Strategy & Design
LOGO DESIGN
Information Architecture
Web Site Development
Photography
Illustrations
