Infor
Corporate Website Redesign
I led the redesign of Infor's B2B website to introduce the world to its new brand identity and champion human-centered design techniques to hone conversion funnels.
✺ Creative Director
Imarc Agency
Creative Strategy
Brand Guidelines
Design System
UX / UI
Illustration
Motion
2017
Enterprise website redesign
Infor needed a new website to showcase the company's latest direction as it adapted to a shifting industry landscape that now valued bundled CloudSuites over individual products. The information architecture did not match Infor's sales process, and on top of that, the site was incredibly sluggish and hard to search.
Leveraging large lifestyle photographs of customers and creating inforgraphics for each use case vertical helped humanize the experience and tell infor's story in a bold and compelling way.
When a project needs to make big moves and scale wide, I like to call in dream teams to take it to the next level.
Creative Direction
Information Architecture
UX / UI
Brand System
