This release needed to make a social impact with Gen Z influencers and create super fans on TikTok and Instagram. My custom box design and pattern illustration aimed to be vibrant, fresh, and summery, just like the flavor.
The limited summer flavor, Beach Breeze, kits capture the excitement of summertime. Each package included a rechargeable fan and a can of the new flavor, along with branded messaging to inspire the recipient to have a great summer.
"The team here is in love with the summer kits. We’ve received more compliments on the design than any kit before. All is attributed to your team and the amazing pattern you came up with."
Sam Wasserman, Former HQ Manager of Brand Communications at Red Bull
The limited summer flavor, Beach Breeze kits were created with abstract designs and bright colors to capture the excitement of summertime. Each package included a rechargeable fan and a can of the new flavor, along with branded messaging to inspire the recipient to have a great summer.
"The team here is in love with the summer kits. We’ve received more compliments on the design than any kit before. All is attributed to your team and the amazing pattern you came up with."
Sam Wasserman, Former HQ Manager of Brand Communications at Red Bull
The limited summer flavor, Beach Breeze kits were created with abstract designs and bright colors to capture the excitement of summertime. Each package included a rechargeable fan and a can of the new flavor, along with branded messaging to inspire the recipient to have a great summer.
"The team here is in love with the summer kits. We’ve received more compliments on the design than any kit before. All is attributed to your team and the amazing pattern you came up with."
Sam Wasserman, Former HQ Manager of Brand Communications at Red Bull
