ABOUT ME
Most people describe me as an enthusiastic designer at heart with over a decade of experience leading, mentoring, and scaling creative teams to victory without being a jerk face about it.
I love collaborating directly with founders to unearth the essence that makes their brand stand out, and I take pride in celebrating our shared success when our ideas come to life visually.
I help companies express their strengths and value through Branding, UX/UI Design, and Graphic Design.
Over the course of my career, I’ve provided pragmatic insight, strategy, and execution expertise to brands and businesses who want to punch above their weight and better connect with their target audiences. I'm deeply passionate about influencing positive behavior through exceptional design that not only captivates but also inspires action.
My award-winning work has been featured on AWWWards, Dribbble Moonlighting Series, Nielsen Norman Group, The Ad Club, MITX, 365 Awesome Designers, Muse Creative Awards, Logo of the Day, DotCOMM Awards, and many more.
Outside my design life, I pursue other passions like my fondness for volcanic islands (Iceland, Hawaii, Japan), knife making in my garage, photography, 50cc mopeds, hiking, fly fishing, and spending quality time with my amazing fam. I am also a fanboy of Snow Peak's gear and brand. I have fully embraced eating with a spork and losing friends.
EXPERTISE
Those I collaborate with closely know me as the optimistic anchor — someone to turn to when challenges arise or when a clear perspective of what can be done to take things to the next level is needed.
Shipping products and digital experiences is a team sport. The most victorious teams collaborate from the outset closely, laterally, and often. Talent alone isn't enough; it's about shared passion, values, open dialogue, and the willingness to push boundaries.
I’ve worked with many unique brands over the years. Here is a list of my favorites.
Slowly fighting Tsundoku — I struggle to finish my current book before buying new art and design books.
Herding Tigers
I wanted to like this book based on the cover, but I didn't feel any new perspective on creative leadership was shared. This simply underscored the known golden rules of:
Don't be a controlling monster
Provide stability & challenge in your team’s work
Shift from giving orders to empowering ownership
Deliver consistent feedback that fuels growth
Protect, align, and inspire your team
Rock The Shack
I can't tell if this is a symptom of me binge-watching Cabin Chronicles over the holidays or all the recent political headlines everywhere, but moving off-grid to some remote part of Maine's coastline has never hit better for me.
The writing is sparse but rich, and the photos of modern cabins are just stunning. FYI, This book was less ginormous than One Year on a Bike.
Ogilvy on Advertising
This book finally hit my cheapskate Amazon book threshold of under $10 last month, so I bought it after years of interest, and let me tell you, it didn't disappoint. Ogilvy provides easy-to-understand, visually rich examples of what makes excellent advertising.
Honestly, most of them still hold up today (written over 30 years ago) and underscore how ahead of his time he was. This book cover inspired my homepage hero design.
Conquer Your Rebrand
I've always loved Focus Lab's work and wondered what their secret sauce was to creating real banger brands for B2B companies looking to make a real transformation.
Bill has jam-packed his book with practical insights, helpful process examples, and his unique POV of creating a brand that genuinely connects with people. How is this book only $7 on Amazon right now?
My taste ranges from ambient electronic to hip-hop to movie scores. Hans Zimmer is the GOAT.
