Creative Director —
Branding and UX/UI

JetBlue Airlines

HelloJetBlue Intranet

I led the redesign of JetBlue's intranet, HelloJetBlue. We were deeply against conforming to the traditional 'boring' intranet and aimed to create an 'anti-intranet' — a more dynamic, engaging platform that feels like a natural extension of JetBlue's vibrant brand.

I led the redesign of JetBlue's intranet, HelloJetBlue. We were deeply against conforming to the traditional 'boring' intranet and aimed to create an 'anti-intranet' — a more dynamic, engaging platform that feels like a natural extension of JetBlue's vibrant brand.

✺ Creative Director

Imarc Agency

Research

UX / UI

Brand Strategy

Illustration

Motion

2017

*Nielson Norman Award

*Hatch Award

The 'anti-intranet' that JetBlue's crewmembers deserve.
I collaborated with JetBlue stakeholders to redesign their intranet, HelloJetBlue, creating a user-centric platform that embodies the airline's vibrant culture and brand identity.

The new intranet design offers crewmembers seamless access to tools, resources, and information, fostering enhanced communication and engagement across the organization.

This innovative solution was recognized by the Nielsen Norman Group as one of the world's top 10 intranets in 2017.
Visit Live Website
Visit Live Website
Visit Live Website

Project Credit

Project Credit

When a project needs to make big moves and scale wide, I like to call in dream teams to take it to the next level.

Creative Direction

Jared Laham

Jared Laham

INFORMATION Architecture

Dave Tufts / Thomas Saraceno

Dave Tufts / Thomas Saraceno

User Research

Robert Mohns

Robert Mohns

UX / UI

Thomas Saraceno / Jared Laham

Thomas Saraceno / Jared Laham

Illustration

Jared Laham

Jared Laham

Front-End Development

Marcel Moreau

Marcel Moreau

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