
Imarc Agency
Brand Identity + Website
I led the agency's messaging and visual identity transformation that aimed to boldly communicate its inspiring mission and unique value to b2b customers.
✺ Creative Director
In-house (Agency)
Brand Strategy
Brand Identity
Brand System
Marketing
UX / UI
Illustration
Motion
2018
*Winner of Mitx Selfie Award
Making incredible brand engagement for a b2b digital agency looking to punch above its weight.
Like the cobbler’s children who go barefoot, Imarc's brand had gone five years without a refresh—a typical cadence for this kind of update. This was our chance to communicate Imarc's value better, re-energize the brand image, and step into the role of a true digital agency, leaving behind the perception of being just a 'small web design shop.'
After four weeks of discovery and definition, we crystallized Imarc’s mission: to create the incredible — pushing boundaries to craft extraordinary digital experiences that captivate, inspire, and deliver exceptional results for our clients.
When a project needs to make big moves and scale wide, I like to call in dream teams to take it to the next-level.
Brand Strategy
Logo Design
Brand Identity
UX / UI
Motion
Video
Photography