GetStream.io
Brand Identity Refresh
I led the brand identity refresh and executed its impactful expansion to every customer touchpoint and digital product while architecting a revolutionary rebrand for the following year to elevate the company’s image and drive it further upstream in the market.
Going upstream with new look
In 2023, the executive team embarked on this exciting brand refresh journey to authentically reflect Stream’s significant success and scale.
The goal is to modernize the brand while maintaining its core identity and strategy so customers don’t get lost. Instead, they can follow the breadcrumbs between the legacy branding and the newly refreshed one.
This refreshed brand aesthetic conveys our dynamism, vigor, speed, and how beautiful form can be created using module geometric elements.
When a project needs to make big moves and scale wide, I like to call in dream teams to take it to the next-level.
Brand Strategy
Logo Design
Brand System
UX / UI
Product design
Motion
